![]() Wait for the IPO to respond to your application The agency then contacts you if they need any further information or if there are any errors in your submission. Once you've completed all required fields on the form, click ‘Submit' to send it off for review by the IPO. Each section asks you to provide information about your business name, logo and other details. Once you've created your account, start filling out the form provided. To apply for the registration of a business name or logo at the IPO, it's necessary to first create an online account. Related: How to name business ventures in 11 steps with registration 2. Simultaneously, try to ensure that your name isn't too broad. This helps you determine if any existing trademarks might cause confusion amongst customers or other businesses. When choosing your business name or designing your logo, check other trademarks that are similar to the ideas you have. Choose your business name and design your logoĬhoosing a business name is a difficult task, especially when you're trying to decide whether to trademark it. To trademark a name and logo, consider the following steps: 1. In this article, we look at how to trademark a name and logo, what happens when you do this and list some of the benefits of trademarking properties. A business may register a trademark for any goods or services used in commerce, which may not only include traditional products such as cars and beverages, but also services, like delivery functions or gaming websites. Trademarks are usually registered with the Intellectual Property Office (IPO). ![]() Changing any aspect of it, including the font, will require you to make a fresh application.įor further reading, check out article How to add a director to a company.Trademarks allow organisations to protect their name, logo and other identifying marks. Remember that your trademarked business name must remain the same throughout the ten years. Failure to do so can leave you open to legal challenges by competitors wanting to use the same name. But this doesn’t mean that you have to make a fresh application when renewing your trademark.Īlso, you should use the trademarked business name commercially within five years of its registration. ![]() Therefore, you must continue renewing the trademark if you want to continue having the exclusive right over it. The symbol indicates that the business name is registered under trademark, thus deterring your competitors from using it.įinally, a registered trademark in the UK is only valid for ten years. ![]() Once you trademark your business name, you are free to use the ® symbol alongside the name, which will add more credibility to your business. Therefore, you can either sell, assign, franchise, or commercially contract your trademarked business name to make money out of it. When you register your business name as a trademark, you create an intangible asset because it becomes a form of intellectual property for your organisation. This makes it easy for your customers to identify your products in the market because you have exclusive rights over the name, meaning you never need to worry about imitation products being sold. One of the easiest ways to beat your competitors is to make your products stand out in the market by branding them with your name. Especially if you regularly rely on word of mouth referrals. Since the quality of your products or services is known to customers through your business name, it’s a great way to build your reputation and help grow your potential customer base. The exclusive right over the trademark also means that nobody else working under the same class your business name is registered with can use the name. You can even use it for all the products and services that fall under the class you have applied to. Once you have registered your business name as a trademark, you enjoy exclusive rights over it. Here are some of the reasons why you must trademark your business name. There are many benefits of registering your business name as a trademark. Why should you register your business name as a trademark in the UK? Without a registered trademark, nothing stops your competitors from using your business name to sell their products and benefit from your well-established reputation. Once you register your business name as a trademark, it becomes your intellectual property and nobody else can use it without your authorisation. A trademark is any symbol, word, or set of words that you’ve legally registered as representing your business or product.
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